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Dr Sebastian Potthoff

Assistant Professor

Department: Social Work, Education and Community Wellbeing

Dr Sebastian Potthoff is a Chartered Health Psychologist and Assistant Professor at ��ϲ�� whose research focuses on the intersection between��Ի��. He has a wealth of expertise in supporting the implementation of service innovations into health and social care practice.

He is recognised internationally as an expert in the and has published numerous and , exploring how the concept of ‘habit’ can be drawn on to understand and change the clinical behaviours of practitioners translating research into practice.

Currently, his work focuses on developing practical tools (e.g. and ) to make theory more ‘usable’ for non-academic users who are implementing service innovations. He also leads research to further��advance methods and tools��to support comprehensive approaches to in implementation research and practice.

Sebastian has received over £5m of funding from prestigous funders including the National Institute for Health and Care Research (NIHR) and The Health Foundation. He co-leads the Innovation and Implementation Research group at ��ϲ��. He is a Head Editor of the , a Director at , and a Training Lead for the of the NIHR Applied Research Collaborative North East and North Cumbria.

Campus Address

Room MBA012, Coach Lane Campus West,
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Newcastle upon Tyne
NE7 7XA

Email Sebastian

Research Themes and Scholarly Interests

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in implementation science
Healthcare professional behaviour change with a focus on��Ի��
and Behavioural Medicine
of interventions alongside trials

Key Publications

Challenging assumptions underlying physical activity promotion for health care professionals in Australia: A data-prompted interview study, Kwasnicka, D., Potthoff, S., Hagger, M., Vandelanotte, C., Rebar, A., Short, C., Crook, D., Gardner, B. 1 Apr 2024, In: Health Promotion Journal of Australia
How is tailored implementation undertaken using a self-guided toolkit? Qualitative study of the ItFits-toolkit in the ImpleMentAll project, Finch, T., Potthoff, S., May, C., Girling, M., Perkins, N., Vis, C., Bührmann, L., Etzelmueller, A., van Genugten, C., Schuurmans, J., Piera-Jiménez, J., Rapley, T. 11 Jul 2024, In: Implementation Science
Recommendations for implementing digital alcohol interventions in primary care: lessons learned from a Norwegian feasibility study, Potthoff, S., Brendryen, H., Bosnic, H., Njå, A., Finch, T., Lid, T. 11 Oct 2024, In: Frontiers in Health Services
Systematic review of applications and properties of the NoMAD instrument for assessing implementation outcomes: Study protocol, Finch, T., Bührmann, L., Potthoff, S., May, C., Gibson, B., Gumancik, J., Wilson-Dickson, O., Girling, M., Rapley, T. 17 Sep 2024, In: NIHR Open Research
Developing habit-based health behaviour change interventions: twenty-one questions to guide future research, Gardner, B., Arden, M., Brown, D., Eves, F., Green, J., Hamilton, K., Hankonen, N., Inauen, J., Keller, J., Kwasnicka, D., Labudek, S., Marien, H., Masaryk, R., McCleary, N., Mullan, B., Neter, E., Orbell, S., Potthoff, S., Lally, P. 3 Apr 2023, In: Psychology & Health
Effectiveness of Self-guided Tailored Implementation Strategies in Integrating and Embedding Internet-Based Cognitive Behavioral Therapy in Routine Mental Health Care: Results of a Multicenter Stepped-Wedge Cluster Randomized Trial, Vis, C., Schuurmans, J., Aouizerate, B., Atipei Craggs, M., Batterham, P., Bührmann, L., Calear, A., Cerga Pashoja, A., Christensen, H., Dozeman, E., Duedal Pedersen, C., Ebert, D., Etzelmueller, A., Fanaj, N., Finch, T., Hanssen, D., Hegerl, U., Hoogendoorn, A., Mathiasen, K., May, C., Meksi, A., Mustafa, S., O'Dea, B., Oehler, C., Piera-Jiménez, J., Potthoff, S., Qirjako, G., Rapley, T., Rosmalen, J., Sacco, Y., Samalin, L., Skjoth, M., Tarp, K., Titzler, I., Van der Eycken, E., van Genugten, C., Whitton, A., Zanalda, E., Smit, J., Riper, H. 3 Feb 2023, In: Journal of Medical Internet Research
The effect of COVID rehabilitation for ongoing symptoms Post HOSPitalisation with COVID-19 (PHOSP-R): protocol for a randomised parallel group controlled trial on behalf of the PHOSP consortium, Daynes, E., Baldwin, M., Greening, N., Yates, T., Bishop, N., Mills, G., Roberts, M., Hamrouni, M., Plekhanova, T., Vogiatzis, I., Echevarria, C., Nathu, R., Mcauley, H., Latimer, L., Glennie, J., Chambers, F., Penfold, R., Hume, E., Megaritis, D., Alexiou, C., Potthoff, S., Hogg, M., Haighton, C., Nichol, B., Leavy, O., Richardson, M., Elneima, O., Singapuri, A., Sereno, M., Saunders, R., Harris, V., Nolan, C., Bolton, C., Houchen-wolloff, L., Harrison, E., Lone, N., Quint, J., Chalmers, J., Ho, L., Horsley, A., Marks, M., Poinasamy, K., Ramen, B., Wain, L., Brightling, C., Man, W., Evans, R., Singh, S. 26 Jan 2023, In: Trials
Towards an Implementation‐STakeholder Engagement Model (I‐STEM) for improving health and social care services, Potthoff, S., Finch, T., Bührmann, L., Etzelmumller, A., van Genugten, C., Girling, M., May, C., Perkins, N., Vis, C., Rapley, T. 1 Oct 2023, In: Health Expectations
Validation of the German Normalisation Process Theory Measure G-NoMAD: translation, adaptation, and pilot testing, Freund, J., Piotrowski, A., Bührmann, L., Oehler, C., Titzler, I., Netter, A., Potthoff, S., Ebert, D., Finch, T., Köberlein-Neu, J., Etzelmüller, A. 16 Oct 2023, In: Implementation Science Communications
Changing healthcare professionals' non-reflective processes to improve the quality of care, Potthoff, S., Kwascinska, D., Avery, L., Finch, T., Gardner, B., Hankonen, N., Johnston, D., Johnston, M., Kok, G., Lally, P., Maniatopoulos, G., Marques, M., McCleary, N., Presseau, J., Rapley, T., Sanders, T., ten Hoor, G., Vale, L., Verplanken, B., Grimshaw, J. 1 Apr 2022, In: Social Science and Medicine

Current and Recent Projects

Developing an NIHR Health and Social care Delivery Research (HSDR) national evaluation team: InterDisciplinary Evaluation of complex innovations in heAlth and Social care (IDEAS) Centre, Bate, A. (Principal Investigator), Potthoff, S. (Co Investigator), National Institute for Health Research, 01/02/25 - 31/01/30, £3,028,752.00
Jay’s study: Developing tailored implementation of a personalised safety planning toolkit for adults experiencing self-harm and suicidality, Clibbens, N. (Principal Investigator), Potthoff, S. (Co Investigator), National Institute for Health Research, 01/09/24 - 02/03/26, £25,582.00
Alcohol and Drug Research - Contract Phase 2, Potthoff, S. (Principal Investigator), Stavanger University Hospital, 03/06/24 - 30/05/25, £27,241.00

PGR Supervision

Leah Bührmann Navigating implementation context in integrated health and social care: co-development of a toolkit for implementation practitioners Start Date: 01/05/2021

Further Information

Sebastian has experience in supervising PhD and MD students in a broad range of topics in applied health research. Currently he is supervising two PhD students.

Current postgraduate supervision:

Leah Buhrmann -��Translating research evidence into health and social care policy and practice: using best practice across an integrated health and social care system (North East and North Cumbria ARC) to co-develop and evaluate tools for knowledge mobilisers and implementers

Claire Leader -��How does the discourse of National Governmental policy influence social practices around the management of wellbeing of Nurses and Midwives working in the National Health Service?��

Michealla Lincoln -��How can university training and clinical supervision support low intensity practitioners to competently and confidently deliver and embed a Parent-led Cognitive Behavioural Therapy intervention and improve outcomes for children, young people, and families: a mixed methods study.

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Qualifications

Education Certificate January 12 2021
Psychology PhD November 24 2017
Psychology MRes January 09 2013
Psychology BA August 31 2010
Stage 2 Qualification in Health Psychology, British Psychological Society CPsychol 2015